Web Analytic

Online business is taking its shape. People getting online more and more. And we think there is business here. Google thought so long time back. They have some amazing tools. One of them is Web Analytic (Urchin).The Web analytic is a very fascinating tool to view the access analysis of a website i.e. number of page views, some statistical analysis on the page views like conversion rate. I do not want to discuss about the KPI s of websites. Google analytic has most of the KPI statistics for a website. Its a free service and very convenient. Next obvious questions come why anyone would really ever want to pay for the website access analytic. There are many reasons.　One simple reason is you do not want Google to have your private data. Big market players will never want that. Even a midsized company will be reluctant to add Google tracking code in their website.Thats why companies like omniture making money. But any medium sized website can not afford the cost of having ominuture.Good tools for web analytics are costly.

But when I looked at the Analytic technology closely I was surprised by the simple logic behind the Google analytic tool. It just uses AJAX to collect the information about the page. AJAX may be complex as a whole but when it comes to Web Analytic technology its really simple. Recently I have made an experiment about this. For my experiment I have put some javascript code on the hyperlinks of the page. And I fired the onclick event to call my ajax function in the server. And instantly I got to know that someone has clicked one of the links. The logic is simple and easy. But the interface will be complex I guess.
I guess my next step of building a analytic tool will be a proper plan and proper database design. May be next time when I write in this blog I will have more authenticated information about the Analytic tool. For now I really want to go ahead with this project.